31
Jul
Business Cards … Not Just for Business Anymore
When it comes to the business of business cards, we all know them as the three-and-a-half-inch by two-inch paper handshake. We're quick to offer them over…
28
Jun
It’s all just paper, right?
Let's start with a clean, "green" paper — our 70 lb. premium recycled opaque text. It's a versatile starting point we use for a large number…
30
Apr
What’s in a Wobbler?
There's one product we offer that gets us that "deer in the headlights" look more than any other. It's the wacky, yet wonderful wobbler. Wobbler: /ˈwäb(ə)lər/…
01
Dec
Trust Us, Incentives Work!
Fact: Customers will be more apt to make a purchase when offered a deal or a discount. This is especially true if they've never purchased…
31
Oct
What’s the secret to a successful direct mail marketing campaign?
I'm sure you've heard this phrase before: "Direct mail marketing is a numbers game." Heck, some people would have you to believe that every form of marketing…
02
Oct
Creative uses for brochures: The magic of folded paper
Since origami arrived on the scene around 17th century AD, man has been fascinated by folding paper. At First in Print, our fascination involves designing for,…
06
Sep
K.I.S.S. – Keep It Simple Showcard
Nearly everyone will read a postcard — even those who normally trash other direct mail. That's because looking at a postcard is irresistible, and it doesn't…
28
Aug
How to save beaucoup money on direct mail marketing
Thanks to our alliance with the US Postal Service and the Mailing Industry Product Guide we are on a campaign to save companies beaucoup money on direct…
01
Aug
You Say Postcard, I Say Showcard (Let’s Call the Whole Thing Creative)
Though most may know them as postcards, we call them showcards for a couple of reasons. One, they don't have to go in the post (the…