I must admit, we didn't invent the case card, but we've certainly embraced the concept. Some folks refer to them as header cards, or case backers.
So, what exactly is a case card? A case card is a printed piece of cardboard, cut to a special fork-like shape at the bottom, allowing it to perch on the back of an open case of bottles. Essentially, they convert a stack of cases into a beautiful and fully functional display case. Case cards grab shopper attention in a BIG WAY!
What's so special about case cards? You've got to ship your bottles in something, right? Before you shell out for a custom display, consider these nifty case cards – a very cost-effective way to transform the boxes you already use into beautiful point-of-sale display cases!
Case cards are big, but that doesn't mean you should write a novel on them. Think of them like billboards. Make them appealing so they catch shoppers eyes from across the room. Once you lure them in, you want them examining your bottle, not your case card. Remember, case cards are for grabbing attention, not spilling the details. They work best with simple, clear, to-the-point headlines and big, beautiful images!
Their many uses include...