12
Mar

Craft Beverage Brands: 43% of Your New Fans Fell for Your Label First 💘

Whether you're brewing beer, distilling spirits, mixing RTD cocktails, or bottling the kombucha of your dreams, here's a number worth toasting to: 43% of craft beverage…

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12
Mar

Craft Beverage Brands: 43% of Your New Fans Fell for Your Label First 💘

First in Print works with craft beverage brands across beer, spirits, wine, and RTD to create labels that spark trial and earn premium shelf space. Specialty…

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10
Mar

Why Your Label’s Finish Matters More Than Your Logo: The Touchy-Feely Science of Selling

Your brand spent months perfecting the logo. The color palette survived twelve rounds of revisions. The typography debate outlasted some actual relationships. But here's the delicious…

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10
Mar

Why Your Label’s Finish Matters More Than Your Logo: The Touchy-Feely Science of Selling

First in Print is a specialty printer built for beverage brands that understand the power of touch. Embossing, soft-touch laminates, foil stamping, spot UV — we…

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05
Mar

The 4-Second Window: How Beverage Shoppers *Actually* Make Decisions at the Shelf

Four to six seconds. That's the entire audition your product gets when a beverage shopper hits the shelf (Kantar/TNS research). Less time than it takes to…

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05
Mar

The 4-Second Window: How Beverage Shoppers *Actually* Make Decisions at the Shelf

First in Print specializes in the printing techniques that give beverage labels their edge — from color-critical reproduction to tactile finishes that practically demand attention. Ready…

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03
Mar

76% of Purchase Decisions Happen In-Store — Is Your Label Pulling Its Weight?

Here's a fun little plot twist for anyone who thinks marketing only happens on screens: 76% of purchase decisions are made in-store (POPAI/Shop! Association Shopper Engagement…

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03
Mar

76% of Purchase Decisions Happen In-Store — Is Your Label Pulling Its Weight?

At First in Print, we help beverage brands turn shelf presence into "add to cart" moments — one beautifully printed label at a time. From specialty…

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22
Nov

It’s Happy Hour: Santo Tequila rocked by million dollar heist

Happy Friday! Welcome to a preview of First in Print's marketing newsletter, Happy Hour. Let's catch up on some recent news in the bev industry and…

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