A cornerstone of retail marketing strategy, IRC and MIR coupon programs are proven to increase sales.

Our coupons come in many flavors: Loose Leaf, Pads of Coupons, and Padded Shelf Talkers.
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Padded Shelf Talker

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Pads of Coupons

Sheets you can easily peel away.
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Loose-Leaf Coupons

A variety of sizes & easy to hand out!
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On-Pack Coupons

Dual-layer stick-on coupons.

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How do IRCs (instantly redeemable coupons) work?

  • It all starts with a contract between the retailer and manufacturer, saying that if consumers purchase this product and you send me this coupon, I'm going to reimburse you.
  • A barcode is produced that is compatible with the retailer's POS system, allowing them to easily scan the coupon and add the discount at checkout.
  • The barcode contains a lot of important information, so it's critical that you use a reputable company to encode the information, such as expiration date, quantity required, product UPC, etc.
  • Printed coupons are produced by a company like First in Print. We may design them, placing the barcode into the artwork, or you may send the print-ready artwork for production.
  • The coupons are distributed to the retailer or into the hands of potential shoppers.
  • The retailer periodically mails them to a redemption house where they're sorted and scanned.
  • The redemption house is a company in charge of the logistics of the whole operation. They act as an intermediary between the manufacturer and retailer, and take responsibility for the logistics to minimize fraud and assure that the retailer is paid back the correct amount. Source

How do MIRs (mail-in rebates) work?

  • A mail-in rebate starts with a contract between the consumer and manufacturer, saying that if consumer purchases this product and follows specific instructions, manufacturer will send a monetary reward.
  • Mail-in rebate programs must be permitted and supported by retailers, and often the manufacturer relies on the retailers to add coupons to their shelves or countertops.
  • Redemption is possible in more ways than one. In the past, MIRs relied solely on the US Postal Service. Today, Rebates may be processed online in a variety of ways.
  • Similarly, the reward for submitting the rebate may come in the form of a mailed check, a prepaid credit card.
  • Consumers are becoming more and more accustomed to instant gratification. Consider this when designing your MIR program.
  • One of the things manufacturers love about MIR programs is the low redemption rate. Unlike an IRC program, where practically every shopper who checks out redeems the coupon, many consumers never get around to following the steps required to get their reward.
  • Just like IRCs, there are a great deal of important logistics involved with a successful MIR campaign.
  • Most redemption houses are set up to handle both IRC and MIR coupons. They take responsibility to ensure that consumers get their rebates and remain loyal to your brand!