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Partner to the Industry's Top Competitions
The competitions
worth your bottle
For more than 10 years, we've been helping brands turn tasting medals into bottle sales, which is why the most respected competitions in the industry officially partner with us to serve their winners.
Why enter competitions
The judges don't work for you.
And that's exactly why their opinion carries weight. A medal from a respected competition gives your brand something your own marketing can't: independent proof that the product delivers. That credibility can help your sales team open doors, give retailers another reason to take a chance on an unfamiliar bottle, and make the choice easier for shoppers standing at the shelf.
A win isn't the end of the competition. It's an asset you can keep putting to work.
01
Give your sales story outside proof
Distributors and retailers hear plenty of reasons why a brand believes in its product. A respected award gives your team something different to lead with: recognition from judges who had nothing riding on the outcome.
02
Make an unfamiliar bottle easier to choose
At the shelf, shoppers don't always know which brand to trust. Third-party recognition gives them a quick signal that someone credible has already evaluated what's inside, helping reduce the uncertainty of trying something new.
03
Turn one win into months of marketing
A medal can keep working long after the results are announced. Put it in distributor conversations, on shelf talkers and neckers, across social and email, at tastings, and anywhere else customers are deciding what deserves their attention.
Official Competition Partners
A good place to put
A good place to put
your bottle to the test.
We partner directly with these leading tasting competitions to help their winners make the most of their recognition. Explore each competition for entry details, then come back when you medal for official award designs, ready-to-order marketing materials, and exclusive pricing just for winners.
The Tasting Alliance
Founded in 1980, The Tasting Alliance is the parent organization behind San Francisco World Spirits, San Francisco International Wine, and NYWSC, now expanding into Latin America, Asia, and ready-to-drink formats. Every competition in this group runs on the same blind-judging process across the whole portfolio.
Spirits · Flagship
San Francisco World Spirits Competition
An esteemed spirits judging panel, plus a separate Packaging Design Competition for standout bottles.
Learn more & enter →
Wine · Flagship
San Francisco International Wine Competition
Founded 1980. The original — set the standard the whole Alliance still judges by.
Learn more & enter →
Wine & Spirits
New York World Wine & Spirits Competition
The Alliance's judging process on the East Coast, with regional trade weight.
Learn more & enter →
Spirits · Asia
Asia World Spirits Competition
Formerly Singapore World Spirits Comp. Covers Asia and Australasia, from baijiu to whisky.
Learn more & enter →
Spirits · Latin America
Latin America World Spirits Competition
Tequila, mezcal, raicilla, sotol, bacanora, and more — judged in Mexico.
Learn more & enter →
RTD
San Francisco Ready to Drink Competition
Canned cocktails, hard seltzers, hard teas, and RTDs of every format, judged by the same blind process as SFWSC.
Learn more & enter →
Wine · Spirits
Beverage Testing Institute
Blind, scientific evaluation with zero influence from branding or price.
Learn more & enter →
Wine · Spirits
Wine & Spirits Wholesalers of America
Less a competition, more a room full of the distributors who decide what gets picked up next.
Learn more & enter →
Spirits
SIP Awards
The only internationally recognized competition judged entirely by consumers, not industry insiders.
Learn more & enter →
Spirits
L.A. Spirits Awards
Post-competition programs built specifically to help winners grow their brand, not just hand out a trophy.
Learn more & enter →
Spirits · Wine
The Chilled Awards
Judged monthly, year-round, by working bartenders, sommeliers, and beverage directors — not a once-a-year event.
Learn more & enter →
Spirits
TAG Global Spirits Awards
International experts across four continents, judging over 100 categories.
Learn more & enter →What the research shows
In wine purchase decisions, medals rank as the third most powerful factor at the shelf—outranked only by having tried the wine before and its grape variety, and ahead of origin, label design, and price. That influence is strongest exactly where a brand needs it most: with shoppers who don't know you yet.
Jaeger, Danaher & Brodie; Neuninger, Mather & Duncan, Journal of Retailing and Consumer Services
Wine
Boston Wine Competition
Winners get press in the Boston Globe, plus exposure through local festival partnerships across New England.
Learn more & enter →
Wine
New York Wine Classic
Known as "the Oscars" of the New York wine industry. Judged by 21 writers, educators, and retailers.
Learn more & enter →
Cannabis & functional
High Spirits Awards
Launched by L.A. Spirits Awards to judge cannabinoid-infused beverages on their own terms, separate from traditional spirits.
Learn more & enter →
Wine · Spirits · Beer · Cider
Sip Magazine
Editorial recognition that doubles as press, rooted in the Pacific Northwest.
Learn more & enter →
Cider
Cidercraft
14 categories, cider-only, judged by a panel that actually specializes in the category.
Learn more & enter →
Wine · Spirits · Beer · Cider
International Beverage Competitions
Global competitions featuring trade-only judges who decide by category and price. Be featured in front of real buyers across four regions in the biggest markets in the world.
Visit International Beverage Competitions →
Wine · Spirits
Wine & Spirit Competitions Management & Productions
A variety of distinct competitions carefully designed to appeal to niche markets based on regionality or style of judging, offering a unique selling proposition to promote your product. Judges are internationally renowned and respected experts.
Visit Wine & Spirit Competitions Management & Productions →Already have a medal or two (or a few)?
For Organizers
Want your winners
Want your winners
set up to win twice?
The best competitions don't just hand out a medal and say congrats—they give winners a real path to using it. That's the partnership we build: pre-designed, award-specific point-of-purchase materials your winners can order in minutes, a discount code with your name on it, and a fully-branded custom online shop that makes your competition materials look as good as they deserve to.
Partner with First in Print