How to measure your return on investment with Bottle Neckers

ROI can help you to determine the most effective ways you’re reaching your customers, so you can make informed decisions on how best to spend your marketing budget.

To calculate your ROI, you’ll need to develop a way of tracking customer interactions with your bottle necker. A few examples of this include coupons, vanity URLs, and QR codes. Let’s take a look at how you can use these methods to begin tracking just how successful your campaign is!

Redemption of MIRs and IRCs

MIRs, or Mail-In-Redemptions, provide a customer with a token or fillable form. They’ll mail this in with their proof of purchase to receive something back from you. This level of engagement after purchase is a fantastic opportunity to delight your customers and build brand loyalty, all while tracking your campaign.

IRC, or an Instant-Redeemable-Coupon, is used right then and there while your customer is shopping. These campaigns encourage sales with instant gratification—giving shoppers the “excuse” they may be looking for to enjoy your product.

With MIRs and IRCs, track which purchases link to your bottle necker and study the percentage of coupons redeemed versus not. And if you’re testing various markets, use unique codes on your neckers to measure the engagement within those different markets.

Traffic to Vanity URLs

Vanity URLs are short, unique, and easy-to-remember. Also known as branded links or custom short URLs, these are very popular marketing tools. Include a simple link in your bottle necker design to send customers to your landing page. Then, measure engagement based on traffic to that URL. This method of tracking is super easy to put in place!

Tracking Through QR Codes

Like vanity URLs, when you include a call-to-action on your bottle necker to scan a QR code, you open up a world (wide web) of possibilities! Send shoppers to a giveaway, recipes, your brand story, digital coupons, a call for user-generated content—the ideas are endless. QR codes make it easy to engage with your customers, whether right there in the store or after they bring your product home.

We know how appealing digital marketing is with its convenient data tracking. Which can make more tangible point-of-purchase marketing seem harder to measure. But data-lovers rejoice—with a dash of creativity, you can track in-store campaigns just as easily! Bottle neckers are small but mighty in their power to turn shoppers into customers, and you’ll see the proof in measuring your return on investment.