31
Oct
What’s the secret to a successful direct mail marketing campaign?
I'm sure you've heard this phrase before: "Direct mail marketing is a numbers game." Heck, some people would have you to believe that every form of marketing…
02
Oct
Creative uses for brochures: The magic of folded paper
Since origami arrived on the scene around 17th century AD, man has been fascinated by folding paper. At First in Print, our fascination involves designing for,…
06
Sep
K.I.S.S. – Keep It Simple Showcard
Nearly everyone will read a postcard — even those who normally trash other direct mail. That's because looking at a postcard is irresistible, and it doesn't…
28
Aug
How to save beaucoup money on direct mail marketing
Thanks to our alliance with the US Postal Service and the Mailing Industry Product Guide we are on a campaign to save companies beaucoup money on direct…
01
Aug
You Say Postcard, I Say Showcard (Let’s Call the Whole Thing Creative)
Though most may know them as postcards, we call them showcards for a couple of reasons. One, they don't have to go in the post (the…
06
Jul
Many uses for “regular old paper”
Our recycled 70# uncoated text paper is easy to write on with any pen or pencil — perfect for business forms, applications and surveys. Here at…
06
Jun
StarMarque (a.k.a. “Spot UV”) Explained
If you've ever seen a printed piece where you noticed a part of the design was shiny, it was most likely spot UV (ultraviolet). UV…
19
Mar
Creative Business Cards – DOs and DON’Ts
There's never a dull moment in the wild world of creative business cards. You've got your spot uv business cards, your die-cut business cards, your folding…
23
Feb
FIP welcomes graphic designer extraordinaire: Jen Hankey
We're pleased to announce the newest member of the First in Print team, Jen Hankey! Jen has been very busy since joining our team! She has…