We know quality when we taste it. We don’t play favorites. We help you get noticed. The SFIWC is one of the largest—and most influential—wine competitions. Now celebrating its 39th year, it’s one of the oldest international wine competitions in the world. Year after year, the SFIWC takes great pride in maintaining The Tasting Alliance’s commitment to these three founding principles: Legacy, Integrity, and Experience.

We’re on a mission to promote wines across the globe. Shelf competition is fierce, and we’re here to spotlight wines that earn renowned recognition, giving you an advantage over the competition through branding.  Our intent is to help you differentiate your brand from others, and expose your award-winning wines through radio, print, websites, events, and social media channels so that you stand out in a crowd.

All our judges are beverage buyers from across the US – airlines, cruise lines, resorts, casinos, restaurants, bars, nightclubs, big box retail chains, liquor stores, distributors, online retail and more. Each SKU is automatically entered into two competitions – Masked (double-blind) and Unmasked (The Total Package, where our buyers get to see your bottle, logo, marketing and price point.) A chance to win TWO separate medals. Women Owned Brands and Certified KOSHER Brands receive a honorary medal of recognition. Each entrant receives an “entered” graphic, if you win a medal, a “winners” graphic, access to our logo, brand, and medal graphics – AT NO CHARGE. No licensing fee is required to tell the world you won a coveted PR%F Award. We even provide you graphics for easy promotion.

The South’s Best will boast a guaranteed Best in Show award with a perfect 100/100 score along with 300+ award categories focused on differentiating your credentials from the competition. There will also be affinity awards connecting your consumers to your brand’s story and highlighting unique features including being veteran-owned, female-owned, and minority-owned, expanding your ability to leverage what makes you and your brands unique.

WSWA’s premier event has been reimagined, redesigned, and reinvented to better meet your goals, bring more value, and address your key business challenges. Join us at Access LIVE 2024 to explore what’s new as the wine and spirits industry comes together to collectively connect, innovate and grow. There is no other event in the industry that rallies so much expertise and networking and so many solutions and opportunities under one roof.

To deliver an exceptional international spirits competition which celebrates the unique craft of distilling, fuels appreciation for outstanding quality, and prioritizes fair and transparent expert judging practices. The 3rd annual TAG Global Spirits Awards will take place March 5 – 8, 2024 at Delano Las Vegas. We will have exciting new ticketed consumer events featuring Best in Show winning brands for spirits enthusiasts, including the 3rd Annual Pink Tie party benefiting the Helen David Relief Fund held at The Palms in Las Vegas.