Pr%f Awards 2023

All our judges are beverage buyers from across the US – airlines, cruise lines, resorts, casinos, restaurants, bars, nightclubs, big box retail chains, liquor stores, distributors, online retail and more.

Each SKU is automatically entered into two competitions – Masked (double-blind) and Unmasked (The Total Package, where our buyers get to see your bottle, logo, marketing and price point.) A chance to win TWO separate medals.

Women Owned Brands and Certified KOSHER Brands receive a honorary medal of recognition.

Each entrant receives an “entered” graphic, if you win a medal, a “winners” graphic, access to our logo, brand, and medal graphics – AT NO CHARGE. No licensing fee is required to tell the world you won a coveted PR%F Award. We even provide you graphics for easy promotion.