03
Dec
What is a Retail Shelf Talker?
noun shelf talker a cardboard, paper, or plastic advertisement of a product designed to be attached to a shelf on which the product is exhibited for…
05
Feb
3 ways to win at your next trade show.
You have about 7 seconds to make an impression on a passerby and attract them to your booth. That's a scary prospect when considering how much…
05
Feb
Here’s how to design for your trade show booth.
Many events include plain, boring pipe and drape and a table cover as part of your fee. There are plenty of lesser exhibitors out there who…
02
Oct
Brand Protection through Trademarking for your Beverage
Beverage producers spend a lot of time creating a marketable image for their products through innovative visuals, label designs and catch phrases. As a producer you…
03
Apr
Getting Started in The Wine Industry
Before beginning operations in the production or sale of wine products, a business owner must first decide on what type of wine activity that the new…
11
Oct
The eye-catching magic of foil stamping
According to wikipedia: Foil stamping, (also known as foil application) typically a commercial printing process, is the application of metallic or pigmented foil on to a…
22
Jun
FIP to Partner with San Francisco Wine and Spirits Tasting Competitions
We’re teaming up with two of the world’s most prestigious wine & spirits competitions! This means huge benefits for wine and spirits brands. Winners of the competition gain access to exclusive…
24
Aug
What 3 Apps Helped Improve Our Team’s Workflow
Asana enables teamwork without email. It has been the most vital application for us when it comes to keeping track of client projects. There's a million…
31
Jul
The Importance of Illustrated Maps in Your Design
You may be asking yourself "why should I use an illustrated map when I can just plop google maps in there and call it a day?"…