3 ways to win at your next trade show

Posted on February 5, 2019 Under FIP Blog

You have about 7 seconds to make an impression on a passerby and attract them to your booth.

That’s a scary prospect when considering how much time, energy, and resources go into exhibiting. How can you be sure your efforts are met with a solid return on investment? Battling for attention on busy show floors is tough, but here are 3 tips for exhibiting with success!


Stand Out

Selling more means connecting with customers. And before you can connect with them, you’ve gotta get their attention! No matter your budget, putting some thought into your booth design will make you stand out.

Consider how your booth will look from the bustling trade show aisle and what you can do to make the greatest visual impact. If you’re facing a wall of bland pipe and drape, pop in a floor-standing backdrop display to transform your booth into an on-brand oasis. Retractable banners can accent a backdrop by highlighting a product or service, or serve to infuse your brand in a single-table exhibit or smaller sized booth. Most importantly – don’t forget your table! It’s the center of attention and adding a table cover or runner is such an easy way to boost the appeal of your booth.

Creative booth design gives you a serious edge and we have some pointers on nailing it:

How to Design for your Trade Show Booth


At your booth, consider having…

  • Business cards
  • Handouts about why you’re great
  • Samples of your products
  • Video or slideshow to draw attention
  • Coffee, tea, candy, treats
  • Prize drawing to collect contacts
  • Interactive display to build a crowd
  • Promo gifts for attendees to use after the event


A popular booth makes attendees want to see what all the buzz is about! Crowds are social proof that you’ve got something worth sharing. Consider an interactive element like a prize drawing, contest, quiz, game, or demonstration to draw people in. It doesn’t have to be fancy to be interesting. Then let the lead generating begin!

Make a Lasting Impression

Giving out small promotion items that people will use after the event can serve to keep you top-of-mind. Then, be sure to follow up with your new connections right away. A good followup plan is the single most important step to any successful exhibition!