You have about 7 seconds to make an impression on a passerby and attract them to your booth.
That’s a scary prospect when considering how much time, energy, and resources go into exhibiting. How can you be sure your efforts are met with a solid return on investment? Battling for attention on busy show floors is tough, but here are 3 tips for exhibiting with success!
Selling more means connecting with customers. And before you can connect with them, you’ve gotta get their attention! No matter your budget, putting some thought into your booth design will make you stand out.
Consider how your booth will look from the bustling trade show aisle and what you can do to make the greatest visual impact. If you’re facing a wall of bland pipe and drape, pop in afloor-standing backdrop display to transform your booth into an on-brand oasis.Retractable banners can accent a backdrop by highlighting a product or service, or serve to infuse your brand in a single-table exhibit or smaller sized booth. Most importantly – don’t forget your table! It’s the center of attention and adding a table cover or runner is such an easy way to boost the appeal of your booth.
Creative booth design gives you a serious edge and we have some pointers on nailing it:
A popular booth makes attendees want to see what all the buzz is about! Crowds are social proof that you’ve got something worth sharing. Consider an interactive element like a prize drawing, contest, quiz, game, or demonstration to draw people in. It doesn’t have to be fancy to be interesting. Then let the lead generating begin!
Make a Lasting Impression
Giving out small promotion items that people will use after the event can serve to keep you top-of-mind. Then, be sure to follow up with your new connections right away. A good followup plan is the single most important step to any successful exhibition!
Kate Rose Willink: Kate's curiosity has led her around the world, and continues to fuel her desire to study and explore. When she's not finding new books to read and classes to take, she's treasure hunting in intriguing shops, painting in her studio, or soaking up old-world stories. Learn More