The London Beer Competition looks to recognize, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list—and then vitally stay there—they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers. A competition will judge beer in three key areas: Their quality. Their value for money. What they look like. To be an award winner you will need to have a top quality beer, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar. Key Dates Early Bird Pricing Ends: September 30, 2019 Warehouse Closes For Samples: March 6, 2020 Judging: March 25, 2020 Winners Announced: April 30, 2020 For.

Information from New York International Beer Competition The 11th Annual New York International Spirits Competition is February 21, 2021! The New York International Beer Competition is the first major international spirits competition with TRADE ONLY blind judging panel, and the beverage industry has continued to take notice. At our beer competition held here in New York City, the retail store buyer, cicerone, sommelier, restaurant beverage director, hotelier, distributor and importer will be our judges. We feel that these judges, whose livelihood rely upon their skill set, truly know what the consumer wants, as they receive on a daily basis the feedback from the consumer of what is good and what will sell. Source: nyibeercompetition.com

What sets us apart from other international beverage competitions is our TRADE ONLY blind judging panel, and the beverage industry has continued to take notice. At our beer competition held here in New York City, the retail store buyer, cicerone, sommelier, restaurant beverage director, hotelier, distributor and importer will be our judges. We feel that these judges, whose livelihood rely upon their skill set, truly know what the consumer wants, as they receive on a daily basis the feedback from the consumer of what is good and what will sell. Register here: https://nyibeercompetition.com/how-to-enter/ Entry Deadline and Product Shipments Due: February 20, 2022 Judging, February 20, 2022 - March 8, 2022