The London Beer Competition looks to recognize, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list—and then vitally stay there—they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.
A competition will judge beer in three key areas:
To be an award winner you will need to have a top quality beer, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
Early Bird Pricing Ends: September 30, 2019
Warehouse Closes For Samples: March 6, 2020
Judging: March 25, 2020
Winners Announced: April 30, 2020
For more information about the event, please visit the official website at https://londonbeercompetition.com/
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