The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.

Founded in 2000, the San Francisco World Spirits Competition is the oldest and largest competition of its kind. The Tasting Alliance Competitions are considered the most influential for a reason. Earning a medal from the organization not only helps brands enter and stand out in the U.S. and international markets but is a critical next step for any producer to earn recognition in the industry and with consumers.

The New York International Spirits Competition was the first competition to be founded in the International Beverage Competition Series. After its success, we were asked to replicate the competition in multiple countries, and have since expanded to include wine and beer competitions as well. What sets us apart from other international beverage competitions is our TRADE ONLY blind judging panel, and the spirits industry has continued to take notice as our competitions have grown. Register here: https://nyispiritscompetition.com/