Your Guide to Spirits Tasting Competitions

Why enter industry competitions?

Tasting competitions help brands grow and reach new audiences. When industry experts and consumers endorse your product, reputation is gained, distribution doors open, and brand advocates are born! Praise from the industry is a valuable sales tool—tasting awards simply sell more bottles. Are your bottles getting the right attention? Browse respected competitions below and find which ones align with your marketing strategy.

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A Guide to Winning Big

Do you know how to get the most out of tasting competitions? Hint: Your success is the competition's success. Get the complete strategy guide to entering, winning, and maximizing your return on investment today.

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Ultimate Beverage Challenge

Two world-class competitions, Ultimate Spirits Challenge and Ultimate Wine Challenge, offer an array of meaningful, highly-recognizable awards and trophies along with comprehensive tasting notes to help you describe your winning beverage.

International Beverage Competitions

Global competitions featuring trade-only judges who decide by category and price. Be featured in front of real buyers in the biggest markets in the world! Compete in Wine, Spirit, Beer, and Cider competitions from the United States, Europe, Australia, and Asia.

SIP Awards

SIP Awards stands apart as the only internationally recognized consumer judging spirits competition. Catering to the opinions and palates of the discerning public, the SIP Awards presents a unique, spirit judging competition, unaffected by industry bias.

San Francisco World Spirits Competition

One of the world’s most respected spirits competitions due in large part to their esteemed judges.​ Offering a range of medals and premium tasting awards, while also recognizing creative design in a separate Packaging Design Competition.

New York World Wine & Spirits Competition

NYWSC has established itself as one of the most respected judging events in the eastern USA. The judges are among the industry’s most trusted authorities on quality and regional tastes and trends that drive the wine and spirits markets.

Beverage Testing Institute

BTI is the longest-running international alcohol evaluation platform. It's built firmly on a foundation of scientific, organoleptic evaluation in order to experience products by taste, sight, smell and touch without influence from branding or price. A unique range of products are reviewed each month.

L.A. Spirits Awards

LASA is committed to providing the best possible competition experience, a truly level playing field, and valuable winner benefits. In addition to a diverse team of expert spirits judges, Directors offer post-competition programs strategically designed to help winners build their brands and gain customers.

TAG Global Spirits Awards

The most comprehensive global spirits competition in the world, international experts from four continents judge and crown best-in-class Grand Finale award winners for over 100 categories.

Wine & Spirits Wholesalers of America

The WSWA Convention is where distributors seek out new and exciting beverage products, meet with existing partners, and look for services to enhance internal operations. Wine and Spirits competitions are sponsored by The Tasting Panel Magazine and The SOMM Journal. They also host mixology competitions for wholesalers.

Sip Magazine

An award-winning publication, Sip Magazine is rooted in the Pacific Northwest, celebrating the wine, beer, cider and spirits of the region. Now covering beyond the Northwest online, it's a versatile compilation of the top billing beverages of the year.

Proof Awards

The distinguished PR%F Awards program is powered by Food and Beverage Magazine and Delta Airlines Sky Club. This double-blind spirits, wine, and mixers competition provides a showcase to judges from across the US – mainstream liquor buyers and distributors on and off premise, as well as large retailers.

Wine & Spirit Management & Productions

A variety of distinct competitions carefully designed to appeal to niche markets based on regionality or style of judging, offering a unique selling proposition to promote your product. Judges are internationally renowned and respected experts.

looking to show off awards?

We've developed a wide range of unique point-of-sale products perfectly-sized for medals and tasting scores. With quality paper stocks and fancy finishes, your accolades will get the attention they deserve!

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