View all Coupons

Folded On-Pack Coupons

aq_block_3

Shopper dazzling folded on-pack coupons are the ipod nanos of the coupon world. With a smaller footprint, they're perfect for smaller packages or to ensure an uncluttered look for your next promotion.

Available in a variety of sizes or you can go custom!

Why On-Pack Coupons?

Here at First in Print, we spend a lot of time each day thinking about Bottle Neckers. But the fact is that not all bottles have necks. Heck, not all liquids are sold in bottles either! So, the world needs on-pack coupons.

So, what exactly is an on-pack coupon? It's a special printed piece that is designed to stick to your packaging just like a regular sticker. But allows it to be removed easily by cashiers so they can process for redemption.

Why Go Folded? Some packages are a bit smaller and there's just not room for a flat coupon. Some marketers prefer the smaller footprint so that it doesn't clutter up their packaging. Others are running more sophisticated promotions that require extra real estate for larger barcodes.

How to Use Them

First, grab shopper attention! The visible side of your on-pack coupon should be LOUD enough to get the shopper's attention so they know there's a discount to be had. On the inside panels, ensure that your barcode is positioned in the correct size. See that all of your redemption fine print is in order.

Shopper Psychology 101

  1. Discounts are hard to ignore
  2. When comparing 2 products of the same price, the shopper is more likely to choose the one with the discount
  3. A discount adds perceived value
  4. Shoppers feel smart when they save
  5. Discounts encourage shoppers to try something new
  6. Women are more likely to bargain shop, but men like to brag to their wives when they saved on a purchase

Request Pricing