L.A. Spirits Awards was conceived in 2019 by Nicolette Teo and Joel Blum, who after working together in the competition business for many years realized the need for a new competition paradigm—one that would go beyond the mere awarding of medals. We are committed to giving our entrants the best possible competition experience, followed by winner benefits beyond what other spirits competitions offer. From a modern online interface, to a contemporary judging panel, to a spirits competition managed by competition experts—not the judges—to a broad range of winner promotional programs, L.A. Spirits Awards is designed to provide a bigger bang for your entry fee bucks.