The SIP Awards were created with a simple question in mind, “What about the consumer’s opinion?” The goal was to fill this void, bringing the people who regularly consume your product together to decide which brands deserve this prestigious award. We set out to create a fair competition by strategically choosing consumers from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.
Your spirit will be judged by consumers, not industry insiders, brand owners, or representatives. Getting unbiased evaluations and feedback from people who drink and purchase spirits is a unique opportunity to find out exactly how your product resonates with the public in a professional setting.
February 26, 2021
Deadline to submit Entry form, Payment and Samples
March 5-15, 2021
We are proud to lead the Spirits industry in a new direction! By pivoting to an in-home tasting experience, judges can conduct the blind tasting in the comfort of their own home.
March 31, 2021
The 2021 international spirit & mixer results will be officially announced.
Learn more and enter at https://sipawards.com/
Would you like to see your event featured here? Please contact us.