The China Wine Competition looks to recognize, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list—and then, vitally, stay there—they need to be marketable and consumer-driven, not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the China Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers. The competition will judge wines in three key areas:
To be an award winner you will need to have a top quality wine that offers both trade and consumer great value for their money, and you will need to look good and truly stand out on the shelf and back bar.
For more information about the event, please visit the official website at https://chinawinecompetition.com/en
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