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It’s Happy Hour: Chivas Regal Cuts 25% Packaging Weight with Bottle Makeover
Happy Friday!
Welcome to a preview of First in Print’s marketing newsletter, Happy Hour.
Let’s catch up on some recent news in the bev industry and mix up a drink.
Something to sip on:
- Chivas Regal cuts 25% packaging weight with bottle makeover
- Dr. Dre and Snoop Dogg are Straight Outta the Distillery with new gin
- Absolut defies gravity with Wicked cocktail kit
- Tom Holland partners with industry vets for friendly neighborhood non-alcoholic beer
- Luxardo knows bitter is better with new range for U.S. market
- Irn-Bru mixes things up with Funkin in new RTD vodka martini
#Shelfie show off
Boisset Collection’s Navigator Kentucky Straight Bourbon has been awarded an impressive 93 points by @wineenthusiast, and these medallion cone neckers show that off to shoppers from multiple angles!
Is your marketing display on point?
Send us your #shelfie!
Raise your glass
Harvest “Terroir” Challenge
The Harvest Challenge celebrates the best of local flavor. It brings together wines from the same region, where the vineyards share similar soil, climate, grape varieties, and winemaking know-how. With unique character in every bottle, judges get to taste how these local elements come together to make each wine special.
Chivas Regal Cuts 25% Packaging Weight with Bottle Makeover
Pernod Ricard is making Chivas Regal a little lighter on its feet—literally. The iconic whisky brand is switching to a new bottle design that weighs less, cutting down its glass usage by 12%. This move is part of Chivas’ broader push towards sustainability, aiming to reduce its carbon footprint and be kinder to the planet.
But don’t worry, the whisky inside remains the same smooth, rich blend fans love. By going for a sleeker, more eco-friendly design, Chivas is proving you can have both style and sustainability. It’s a small change that makes a big impact, saving over 1,000 tons of glass every year. Cheers to that!
Client cocktail
Coffee Negroni
- 1 oz The Roaster’s Daughter
- 1 oz gin
- 1 oz Campari
Add ice and add all ingredientsto mixing glass. Stir for at least 1 min until well chilled. Strain into rocks glass over large ice cube. Garnish with expressed orange peel
⭐️ Recipe by our friends @theroastersdaughterofficial
We’re top-shelf & happy to help
You work hard and you deserve to take a break, so thanks for spending time with us! Have a great weekend, and we’re always here to support your point-of-sale marketing efforts.
— Cheers from your friends at First in Print