The Importance of Illustrated Maps in Your Design

Posted on July 31, 2015 Under FIP Blog

You may be asking yourself “why should I use an illustrated map when I can just plop google maps in there and call it a day?”

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Well, you certainly could… but I wouldn’t recommend it. Creating a custom map simplifies the design for easy reading, creates a fun statement, flows effortlessly with your brand, and sparks interest in your audience. Whether it’s clean lines or colorful illustrations, a custom map is always the perfect way to elevate your design and make a mark.



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Cut out those unnecessary streets to put the focus on the landmarks and destinations you want to shine.

This not only creates a more effective map, but it makes it easier for the end user to decipher and remember! Simplicity is key when creating an illustrated map meant to highlight specific landmarks and locations.


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I think you know exactly what I’m talking about.

That little bit of extra that gives a design the face lift it so desperately needed. An illustrated map can serve as a exciting graphic element and is the perfect place to inject the little “umph” you’re looking for. Because it’s different, people will remember you (for all the right reasons).


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To be frank, keeping things fluid just makes you look better.

Impress clients and customers with the cohesiveness of your materials by presenting yourself as a solid, unified front. It will instill trust and ultimately bring you more business. I mean, that’s the whole point.

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At the end of the day, isn’t that all we want to do anyway?

To be an inspiration for others. Create something that will not only grab someone’s attention, but potentially spark a bit of creative energy. It’s always nice to know you’ve created something that helped to create something else. This is the sort of endless cycle that we perpetuate and encourage. Keep on spreading the wonderful!