| Items | Qty | Price | |
|---|---|---|---|
| $0 |
$0
After checkout, we'll ask you to upload artwork or submit your design brief.
No items in your cart
Hide Cart
×
It’s Happy Hour: Jason Kelce teams up with Old Smoky for some moonshine magic
Happy Friday!
Welcome to a preview of First in Print’s marketing newsletter, Happy Hour.
Let’s catch up on some recent news in the bev industry and mix up a drink.
Something to sip on:
- Patrón founder makes a Texas-sized bet on Waterloo Gin
- House of Suntory releases a whisky that’s older than your grandpa
- California puts the ‘no’ in cannabinoids THC in hemp drinks
- Anheuser-Busch drops a new Michelob that’s lighter than ever
- Simply seltzers are bubbling over with new fall flavor
- Jason Kelce teams up with Ole Smoky for some moonshine magic
#Shelfie show off
@wheywardspirit‘s mascot, Magnificent (yes, that’s her name, thank you very much), features prominently on their bottles as well as their tri-fold bottle neckers. Bottleneckers like these are an easy way to buck the herd and make your bottle stand out with photography, storytelling, and award-showcasing. 🐄 🥃
Is your marketing display on point?
Send us your #shelfie!
Raise your spirits
Sunset is the leading media brand of the modern American West. The magazine is a trusted resource for a national audience aspiring to live the western lifestyle, and the spring Spirits issue will feature winners of the Sunset International Spirits Competition.
Jason Kelce teams up with Old Smoky for some moonshine magic
Ole Smoky Distillery has teamed up with former NFL star Jason Kelce for its 2024 marketing campaign, “C’mon Raise The Jar.” As the self-appointed team captain, Kelce is bringing his fun, approachable personality to showcase the brand’s moonshine products. The campaign features videos filmed at Ole Smoky’s Nashville distillery, with Kelce helping promote the brand across social media, in stores, and more.
The collaboration is all about celebrating tailgating culture, with Ole Smoky offering fans unique cocktail recipes inspired by Kelce, perfect for football season.
Client cocktail
“Japanese Mule“
- 2oz sake
- 0.5oz yuzu juice
- 4oz Q Ginger Beer
- 1 lime wheel
Combine sake, yuzu, and ginger beer in glass with ice and garnish the rim with the lime wheel, and serve!
⭐️ Recipe by our friends @qmixers
We’re top-shelf & happy to help
You work hard and you deserve to take a break, so thanks for spending time with us! Have a great weekend, and we’re always here to support your point-of-sale marketing efforts.
— Cheers from your friends at First in Print