Retail Print Marketing for Pet Brands

Are pet parents choosing your product?

Pet owners want the best for their companions, but crowded shelves make it hard to stand out. We help brands turn curiosity into confidence with retail marketing tools that educate, inform, and inspire purchase.

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$100B+

in U.S. pet retail
sales in 2025

97%

of pet owners consider their
pet a member of the family

71%

of pet owners say product quality is their
number-one purchase consideration

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What retail print can do

Help pet owners feel confident choosing your product

From specialty diets and functional ingredients to supplements and treats, pet products often require education at the point of purchase. Retail marketing helps shoppers quickly understand what makes your product different and why it's right for their pet.

  • Introduce a new product or formula
  • Explain ingredient benefits
  • Describe functional claims and wellness benefits
  • Educate shoppers on feeding solutions
  • Simplify complex product categories
  • Tell your brand story
  • Highlight ingredient sourcing
  • Compare options for different life stages
  • Promote seasonal and limited-edition products
  • Showcase awards and industry recognition
  • Call out key ingredients and proteins
  • Guide shoppers to the right product for their pet

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The aisle opportunity

A category shaped by
education and trust

The U.S. pet product retail market tops $100 billion, and most of it still runs through physical retail. Pet parents are more informed and intentional than ever, and they're discovering, deciding, and switching right there in the aisle. The brands that clearly communicate value in-store are the ones that earn a place in the cart.

59%

Shop exclusively in-store

Of pet owners who bought food and treats in 2024, 59% purchased only in physical stores. The shelf remains one of the most influential places to win attention and drive trial.

WSL Strategic Retail

1 in 4

Shoppers influenced by displays

In-store displays and packaging are one of the top purchase influences for pet shoppers, just behind personal recommendations. Your shelf materials are doing active sales work.

Breaktime Media Shopper Survey

57%

Gen Z discovers new products in the aisle

More than half of Gen Z pet owners rely on in-store browsing to find new products. The next generation of pet parents is already standing in your aisle.

American Pet Products Association

50%

Seek specific product attributes

Half of dog owners actively look for attributes like non-GMO, human-grade ingredients, or eco-friendly packaging. If your shelf materials aren't telling that story clearly, someone else's are.

APPA Dog & Cat Report

In the industry

Brands are built where decisions happen

"Cannabis, to some degree, is a commodity. So what does your brand stand for? What makes you unique? What are its attributes?"

Lisa Buffo
Founder & CEO, Cannabis Marketing Association

"Our packaging, merchandising displays, and messaging are built for the shelf. That's where the conversion happens."

Marianne Cursetjee
Founder, Alibi Cannabis

"...we're immersing them in the brand with beautiful, elevated displays to grab their attention to drive sales."

Jackie Guarini
CMO, Tyson 2.0

Why First in Print

We know how to turn attention into action

Pet brands face a unique challenge: earning trust quickly. We help bring your product story into the aisle with retail marketing tools designed to educate shoppers and support retailers.

Pet category expertise

Built for specialty retail

From pet food and treats to supplements and wellness products, we understand the retail environments where pet parents discover new brands and make purchase decisions.

Shopper perspective

We understand how shoppers choose

We stay current on in-store shopper behavior research so we can help brands communicate benefits, ingredients, and differentiators in ways that catch attention in the moment. It’s about making sure your materials communicate what matters, right where decisions happen.

Quick Ship

Fast when timing matters

A fresh award, new SKU launch, a last-minute retail opportunity—our Quick Ship program is built for brands that can't wait weeks. Standard timelines when you have them, fast turnaround when you don't.

Dedicated account agents

One person who knows your brand

You'll work with a dedicated agent who knows your brand, files, and preferences, and can help guide projects, answer questions, and keep things moving smoothly. No re-explaining yourself every order. No chasing updates. Just someone who gets it done.

Material samples

Feel the difference before you order

We’ll send you samples of our styles and finishes—different stocks, coatings, and product types, so you can see and feel the quality before committing. Try options directly on your packaging to get a real sense of fit and scale.

Simple to work with

Easy from concept to delivery

We work from your files (or design them for you!) and get them to press cleanly. We flag issues before they become problems, communicate clearly on timelines, and deliver what we said we would. Whether you're ordering a single product or building a complete retail toolkit, we make the process straightforward from start to finish.

Want to take a closer look?

Get a free sample pack and explore stocks, finishes, and formats.

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