Retail Print Marketing for Cannabis & THC Brands

Is your product
moving off the shelf?

In a regulated market with strict advertising limits, the retail floor is your most powerful marketing channel. We help turn your shelf presence into sell-through.

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70%

of dispensary purchases
are impulse decisions

15%

year-over-year growth in cannabis
beverage sales from 2024 to 2025

$2.8B

projected cannabis beverage
market by 2028

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What retail print can do

Help shoppers feel confident choosing your product

For emerging categories, retail print can build trust and confidence at the point of purchase. Some brands educate, some drive trial, some create urgency. The right message depends on what your shopper needs to hear before they buy.

  • Introduce a new product
  • Explain dosage and onset time
  • Describe experience expectations
  • Educate first time shoppers
  • Tell the brand story
  • Call out flavor or ingredients
  • Differentiate from alcohol
  • Recommend occasions
  • Compare options to guide selection
  • Highlight awards or recognition
  • Promote limited releases
  • Translate category language

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The beverage opportunity

A category decided in-store

Cannabis and hemp-derived beverages are the fastest-growing format in the category, and the most dependent on in-store education to drive trial. Digital advertising is restricted. The shelf is where your brand has to work.

15%

Year-over-year growth

Cannabis bev sales grew 15% from 2024 to 2025. Shoppers are showing up, make sure your brand is there to meet them.

BDSA Consumer Insights

26%

of consumers plan to try

Rising to 38% of Gen Z and 37% of Millennials. Your shelf presence today captures that demand tomorrow.

NCSolutions Consumer Survey

64%

Top brands control the shelf

The top 10 THC beverage brands control 64% of category sales. Brand visibility in stores is how the other 36% competes.

BDSA Retail Sales Tracking

42%

Prefer 10mg or less

Most cannabis beverage buyers want low-dose, sessionable options. Make dosage the hero, not a footnote.

BDSA Consumer Insights

In the industry

Brands are built where decisions happen

"Cannabis, to some degree, is a commodity. So what does your brand stand for? What makes you unique? What are its attributes?"

Lisa Buffo
Founder & CEO, Cannabis Marketing Association

"Our packaging, merchandising displays, and messaging are built for the shelf. That's where the conversion happens."

Marianne Cursetjee
Founder, Alibi Cannabis

"...we're immersing them in the brand with beautiful, elevated displays to grab their attention to drive sales."

Jackie Guarini
CMO, Tyson 2.0

Why First in Print

We know how to turn attention into action

Twenty years printing for the beverage alcohol industry means we understand what drives in-store decisions, not just how to put ink on paper.

Beverage expertise

Built for liquid formats

We've spent two decades producing POP materials for wine, spirits, beer, and RTDs. Bottle neckers, shelf talkers, displays—we know how these formats perform in beverage retail, and cannabis beverages fit naturally within that experience.

Shopper context

We understand why shoppers stop

We stay current on in-store shopper behavior research so we can help think through dosage callouts, effect messaging, and what catches attention in the moment. It’s about making sure your materials communicate what matters, right where it counts.

Quick Ship

Fast when it matters

A fresh award, new SKU launch, a last-minute retail opportunity—our Quick Ship program is built for brands that can't wait weeks. Standard timelines when you have them, fast turnaround when you don't.

Dedicated account agents

One person who knows your brand

You'll work with a dedicated agent who knows your files, your specs, and your preferences. No re-explaining yourself every order. No chasing updates. Just someone who gets it done.

Material samples

Feel the difference before you order

We’ll send you samples of our styles and finishes—different stocks, coatings, and product types, so you can see and feel the quality before committing. Try options directly on your bottles and packaging to get a real sense of fit and scale.

Straightforward to work with

Easy from file to finished piece

We work from your files (or design them for you!) and get them to press cleanly. We flag issues before they become problems, communicate clearly on timelines, and deliver what we said we would. That's the job, and we're good at it.

Want to take a closer look?

Get a free sample pack and explore stocks, finishes, and formats.

Send me samples