Archive for the ‘Marketing Strategies’ Category
There’s one product we offer that gets us that “deer in the headlights” look more than any other. It’s the wacky, yet wonderful wobbler.
Wobbler:
/ˈwäb(ə)lər/
Noun: A person or thing that wobbles.
The official definition holds true. Our wobblers are card stock products that come with plastic strips that allow you to attach them to just about any surface. Once attached, they wobble 
They wobble in front of your consumers, on your shelves, on your counter, on your bar, on your door – in fact, they love to wobble just about anywhere.
These nifty plastic strips are specifically designed to snap into your standard 1.5″ price rails. This makes wobblers work wonderfully as shelf talkers. They wobble about, catching the eye of passersby. They wobble to and fro, spreading their message from hither to yon…. you get the idea.
What’s a wobbler look like?
What size is a wobbler?
Our wobblers come in a variety of sizes. We also have many custom sizes available to suit even the most unique wobbling needs.
- Small = 3 x 4.125″
- Medium = 4.125 x 5.875″
- Large = 3.875 x 8.25″
What shape is a wobbler?
We have a variety of options available to make your wobblers stand out. We can simply add round corners, or we can die-cut a circle or oval shape. We can even get very creative and create a custom star, heart, or bottle shape. Contact us with your custom shape idea.
How much are wobblers?
The quick and easy answer is, take a look at our buying guide and see…
The longer and more correct answer is, there are WAY more options available than you see in our buying guide. If you have a neat idea, give us a call at (904) 387-2237, and let’s discuss it.
Fact: Customers will be more apt to make a purchase
when offered a deal or a discount.
This is especially true if they’ve never purchased from you before. You haven’t established a level of trust yet. And as anyone in sales will tell you, the more costly the good or service, the harder it is to gain that trust and make that first sale. It’s difficult to convince a new customer to part with their hard-earned money, and one of the most effective ways to assure them you’re the right person for the job is to extend a discount.
So before you use your hard-earned money to print, distribute or publish an advertisement, be sure to add one of the most reliable means of getting the best return on your investment: INCENTIVES!
Types of Incentives
There are several ways to go about offering an incentive. Below are three of the most common, though what you offer depends on your goods or services.
Percentage discounts work well if the value of what you sell varies greatly. As the value of the customer’s purchase increases, so does the dollar value of that coupon.
Fixed dollar amount incentives are best if associated with a single product, service, or package. If the price of what you’re selling only varies slightly (or not at all), you can safely offer a fixed dollar incentive on that item without fear of losing your shirt!
Buy-one-get-one-free deals (BOGOs) are sure to get customers interested. Who doesn’t love the idea of getting something for free? Just be sure you have enough supply to meet the anticipated demand, or enough hours and staff to fulfill requests.
Other Details to Include
Keep in mind, all good deals still need limitations. Be sure to include such standard text as “one per person” or “one per purchase.” It’s also a good idea to mention that it can’t be used in combination with other coupons or sales. These are very common things to say, and trust us, they won’t deter anyone from using the offer.
Lastly, don’t forget to include an expiration date. If a deal is good, but the customer doesn’t have an immediate need for it, they’ll probably hold on to that coupon until they’re ready. And that’s a good thing! Your expiration date can be a week, a month or even a year away — but it’s best to include some kind of date, since you may decide to change prices, goods or services between when they receive it and when they use it.
Once you’ve included an incentive in your marketing piece, it’s imperative that you follow through and give your new customer and the same love and attention you would give a long-term customer. Remember: you’re making an impression and, most importantly, building trust!
31
What’s the secret to a successful direct mail marketing campaign?
Posted by admin in Marketing Strategies
I’m sure you’ve heard this phrase before: “Direct mail marketing is a numbers game.” Heck, some people would have you to believe that every form of marketing is simply a numbers game.
The fact is…
Numbers play an important role in every type of marketing, but they are only part of the puzzle.
Let’s say you have a $10,000 marketing budget, and you want to spend it all on a direct mail campaign. Which is the correct course of action?
A) Spend $50 on graphic design, and divide the remainder between the most inexpensive postcards available and the lowest cost postage, in order to send the maximum number of postcards.
B) Spend $5,000 creating the most gorgeous graphic design the world has ever seen, and divide the remainder between the largest, most deluxe postcards you can find, and top end postage.
C) Spend $2,500 on graphic design, and divide the rest between a medium sized postcard and postage.
The answer is D) None of the above. No two direct mail campaigns are exactly alike. Every business has unique needs. We would never recommend skimping on the graphic design or up front planning. What’s the point of sending a million postcards with a 0% conversion rate?
Here’s a quick anatomy lesson of a direct mail campaign…
1. Who? – Spend time asking yourself who you’re trying to reach. What characterizes this person? Is it where they live? How much money they make? Is it a company or a residence?
2. Why? – Why are they the ideal people for you to reach? Why would they choose your company over the other guys?
3. What? – What is the message you wish to send? What is your call to action? What product or service do you think they will best respond to?
4. When? – When will you make that initial contact? When is your second wave? Will you send a third? Multiple points of contact will increase the effectiveness of your campaign. A “once and done” approach is not likely to yield good results. Even if you send the same postcard twice, it will help drive the message home. However, we always recommend a staged approach where each mail piece is part of a larger, well thought out campaign or series of mail pieces.
5. How? – How does the recipient respond to your mail piece? You should make it very easy for them! A clear call to action will make it easy for them to comply, whether you want them to pick up the phone, log on to a website, visit your store, or scan a QR code. How can you track the return on your investment? How do you know which call to action is working best for you?
6. Where? – As you can see, there’s more to a successful direct mail marketing campaign than just printing and stamps. Where can you find professionals to help you with this complicated process and help protect your ROI?
Why, First in Print of course!
We will take the time to listen to your unique direct mail needs. We will make recommendations to suit your taste and budget. We’ll help you choose between traditional direct mail and EDDM (Every Door Direct Mail). We will create a design that informs and captivates your target audience. We will advise you on utilizing A/B comparisons, promotional codes, and other metric tracking systems in your direct mail campaign. We will help you pick the perfect size and finish to help tell your company’s story.
The secret is out! Numbers aren’t everything. Strategy is.
Give us a call at (904) 387-2237, or send us a note. Let’s get the word out about your fantastic new offering!